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SuperSWOT

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SuperSWOT is an expanded version of Albert Humphrey's SWOT Analysis. It was developed by Jerry Luftman and Christine Bullen.

[change] SuperSWOT grid


SWOT-
analysis		 Internal analysis
Strengths Weaknesses
E
x
t
e
r
n
a
l

A
n
a
l
y
s
e		 Opportunities S-O-Strategies:
Develop new methods which are suitable to the company's strength.		 W-O-Strategies:
Eliminate weaknesses to enable new opportunities.
Threats S-T-Strategies:
Use strength to defend threats.		 W-T-Strategies:
Develop strategies, to avoid that weaknesses could be targeted by threats.



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